
Between 2010 and 2013, I worked as the Project Director of Sketch Star, a popular web-based app published and produced by Miniclip.com. In Sketch Star users could create animations and drawings, publish them online and share them with a community of fellow artists.
As Sketch Star Project Director, I:
- Led a team of developers and artists to create and maintain the product and its related online community. This included setting up tasks, priorities, and deadlines for new features, content and bug fixing.
- Collaborated tightly with Miniclip’s advertising department to ensure a constant stream of sponsors and advertisers to monetize the product.
- Set, designed and maintained social network pages (Facebook, Twitter, YouTube etc.) to improve users engagement and open new channels of communication and engagement.
- Designed and analyzed periodic usability tests for the app and website to ensure the easiest workflow and usability in both.
- Designed and improved the app’s UI based on user’s feedback and usability test results.